As a freelance copywriter there is always a pressure to niche. A copywriter can choose to niche by industry type and become a specialist...

In the spirit of change and improvement I made two big decisions about my working life this year (and it’s only May!) - I quit something...

Every business owner knows that blogging is an essential component of digital marketing. In my previous blog post To Blog or Not to Blog?...

It’s that time of the year when we look forward and think about what we’d like to achieve in the year ahead. Most often, reaching goals...

There are loads of tips on how to write a blog on the internet. A quick google search will deliver more advice than you know what to do...

In my last blog I wrote about why blogging is important to your communications and marketing strategy. Quick summary: Blogging builds...

SHOULD YOU BE BLOGGING ON YOUR BUSINESS SITE? Short answer is YES! Many businesses today, make the mistake of concentrating all their...